EcommerceIQ — Market Insights Ai-ssistance

Brand Book

Give every AI-generated visual your brand’s identity

A step-by-step guide

01

The Brand Book Library

Define your visual identity once — AI keeps every generated image on-brand

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Brand Book library with the Lee Kum Kee and Blackmore brand cards, each showing its colour palette and typography
Step 1

Open Brand Book

  • Open the Brand Book tab in Product Studio — your library of brand profiles, one per brand, each carrying its own visual rules into AI Image Studio
  • Every card shows the brand’s Colour Palette and Typography at a glance, plus an Active / Draft state
  • Filter by All / Active / Drafts, search by name, or hit New Brand Book to define one from scratch
One profile per brand — its visual rules flow into every asset
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02

Create a Brand Book

Feed the AI your brand inputs — it extracts a complete visual identity

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Create Your Brand Book form showing the Brand Book name field and Language Settings with Country and Languages
Step 2

Name It & Set the Market

  • Give the Brand Book a name (up to 120 chars) — this is how you’ll pick it later in AI Image Studio
  • Set Country and Languages (Thai / English) so the identity fits every market you target
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Create Brand Book form: Upload Brand Guideline drop zone and Import from Brand Site URL field
Step 3

Feed It Your Brand

  • Upload Brand Guideline — drop a PDF or DOCX (your brand bible, ≤50 MB, up to 10 files); AI extracts your logo, colours, type, and brand identity
  • Import from Brand Site — paste your About page, blog or campaign URLs and it learns your identity from existing pages (up to 20 pages)
  • Click Generate Brand Book — AI distils it all into a tunable visual identity
Generation uses credits
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03

Build the Visual System

Open the editor and shape the logo, the palette, and the type

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Brand Book editor on the Logo tab with the Brand Personality header, the five tabs, and the logo upload area
Step 4

The Editor & Logo

  • The header shows the Brand Book name, its Active / Draft state, how many sources it was built from, and Save / Back
  • Five tabs cover every layer of your identity: Logo · Colours · Typography · Photography · Products
  • Logo — upload your logo files (SVG, PNG, JPG, WEBP, PDF · ≤20 MB); AI reuses them consistently across every generated asset
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Colors tab showing the brand palette as swatches, each with a HEX value, a role and a descriptive name
Step 5

Colours & Lock

  • Each swatch carries a HEX, a role (Primary, Text, Neutral, Support, Secondary, Accent) and a descriptive name
  • Lock a colour and it’s passed verbatim to GPT Image 2; leave it unlocked and the model may shift it within a 5° hue window
  • Add, rename, or re-role colours so the palette matches your brand exactly
Locked colours reach the image model exactly as you set them
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Typography tab showing uploaded fonts and the Title, Heading, Subheading, Body and Caption text styles
Step 6

Typography

  • Upload your .ttf / .otf font files — the studio renders headlines & captions at 99% fidelity using GPT Image 2’s text rendering pipeline
  • Define text styles — Title, Heading, Subheading, Body, Caption — each with its own font, size and weight
  • Drag to reorder, edit or add styles so every layout uses your real type
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04

Style & Products

Teach the AI your photographic look, then link the products it dresses

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Photography tab showing a grid of 15 to 30 reference images the AI reads for visual style
Step 7

Photography Style

  • Upload 15–30 reference images — AI identifies your visual style and turns it into editable style tags
  • Those tags steer composition, lighting and mood so every generated shot feels like your brand
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Products tab showing real product SKUs linked to the Brand Book so generated content inherits the brand
Step 8

Product Library

  • Link your real product SKUs to this Brand Book
  • Every image the studio generates for them inherits your brand guidelines automatically
Products dressed in your identity, every time
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05

Preview & Share

Every input compiles into a polished, shareable brand book

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Brand Book preview page: an editorial visual-identity document with Logo, Colour, Typography, Photography and Products sections
Step 9

The Brand Book Preview

  • From a card’s ⋮ menu choose Preview — your inputs compile into an editorial brand-book document: Logo, Colour, Typography, Photography and Products, all in one place
  • It reads like a real brand guideline — safe backgrounds, the full palette with HEX and roles, the type scale, and the products it covers
  • Hit Print to export it as a PDF to share with your team or partners
A living brand guideline, generated for you
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06

Put It to Work & Manage

Apply the identity in AI Image Studio, and keep your library sharp

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AI Image Studio with the Brand Book dropdown and Photography Style presets that constrain the generation
Step 10

Apply in AI Image Studio

  • In AI Image Studio, pick your Brand Book from the dropdown — it applies your brand colours and references to constrain the generation
  • Pair it with a Photography Style preset and the studio renders on-brand visuals for Infographics, Carousels and Banners
Only Active Brand Books can be applied
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Brand Book card actions menu showing Preview, Edit and Delete
Step 11

Manage & Iterate

  • Each card’s ⋮ menu offers Preview, Edit and Delete
  • Flip a Brand Book between Active and Draft to control what AI Image Studio can use
  • Re-open and refine anytime as your brand evolves
Ai-ssistance EcommerceIQ — Market Insights
EcommerceIQ — Market Insights Ai-ssistance

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